Finally the time has come - Tata Nano has been launched in Mumbai with much fanfare. Over 100 media persons were present at the launch ceremony with over 1000 guests. The Nano can be booked at more than 30,000 locations in 1,000 cities across India, including Tata-owned department and electronics stores, with booking forms costing 300 rupees each. It will be available at just Rs. 2,999 down payment.
Owners will be randomly selected from bookings made between April 9 and 25, and their prices will be protected, said Chairman Ratan Tata, who had promised a 100,000 rupee ($1,980) dealer price at a glitzy unveiling more than a year ago. Initially, just 1 lakh Nanos will be produced. Delivery of the first lot of Nanos will be possible from July first week onwards.